On-line videos pay dividends. People like to watch them (hence the massive rise of You Tube). Client web trackers prove time and time again that site visitors like to watch videos on client sites. Product videos. Service videos. Nearly any related content will grab viewers.
Videos can also be deployed a number of ways in social media programs beyond simple You Tube postings.
What about costs?
First-class videos are expensive to produce and may well be warranted. But you don’t have to do a Hollywood production to get your point across. Check out this Yellow Jacket video. The client shot the footage himself and we did the edit and voice-over. Decidedly not sexy. But for the money it’s really earning its keep on their website. Lots of viewers who quickly understand this new stretch wrapping concept.
Big time Hollywood or down and dirty. Videos can help your web presence and social media programs pay bigger dividends.
March 31, 2010 at 3:13 pm |
Videos can greatly help your natural search rankings, both through SEO tags and through the viral capabilities of strong ranking sites like YouTube, Google Videos, etc.
We produced a few how-to videos several years ago, and even through we feel they are “dated” our followers love to watch them. They consistently yield on-site conversion, along with generating chatter on YouTube, Facebook and Twitter.
Great topic, TSA!
April 1, 2010 at 2:46 pm |
Thank you and happy holiday.