A recent study showed 68% of business marketers plan to increase spending on social media this year. While some companies already have successful social programs in place, no doubt many of these 68% are at the very start of their social media lives. For those guys the road ahead can seem daunting.
Our view is that there is no current shame for not having a social media program (that is changing). But the fact is that more of your customers and prospective customers are increasingly checking social media presences as part of their on-line research of vendors and prospective vendors.
So for business marketers, the point may not be to build your base of fans, friends or followers. Rather, it may be more about delivering content that helps get you – and your brand – across in an appropriate way to your customers and prospects.
So while the lack of a social program may not hurt you today, you want to be sure an active program helps better define your brand and drive it through this medium to the marketplace.
Getting social? We can help. Visit our website.
