Don’t forget print advertising.
In a recent study industrial buyers were asked the number one place they looked for new product, processes and best practices information. Here is the list of best to worst -
Industry websites, trade magazines, search engines, supplier websites, trade shows, e-newsletters, webinars, social networks and, lastly, blogs.
So while all things interactive are attracting budget increases and print budgets remain under pressure for many . . . the fact is that industrial buyers still look for new stuff in print. Print should remain a component of your communications program.
Marketing budgets this year.
Forrester Research did a survey of 563 marketing executives as to their budget plans for 2011. Here are the results from worst to best-
10% or more decrease – 12%
1% to 9% decrease – 10%
1% to 4% increase - 22%
5% to 9% increase - 25%
10% to 19% increase – 21%
20% or more increase – 10%
So while some firms are making cuts – or cutting recession-induced cuts further – fully 78% of respondents were increasing marketing budgets. And many significantly so.
Need help analyzing your program or budgeting? Drop us an e-mail.
Clay Kreicker, President
Tri-State Advertising
