Recent study says Pay Per Click is Number One.
A study in BtoB magazine recently reported these findings: Pay Per Click (PPC) programs were reported to be the best lead generation tactic by 35.9% of the respondents. On-line display ads came in second at 17.9%. Opt-in e-mail campaigns were third at 11.3%.
Conventional efforts fell to the bottom. Trade shows – 7.7%, direct mail – 6.5% and cold calling in last place at 5.9%.
When asked what the most underused lead gen tactic was, e-mail was first at 20.3%.
This study seems to mirror what’s going on in our business. PPC and other search marketing programs continue to grow – other on-line advertising too. E-mail programs are really growing while at the other end of the spectrum print direct mail is just about dead.
Need help sorting through your lead generation or branding activities? We’re glad to talk. Just drop us a line or visit our website today.
