Pay Per Click Versus Cost Per Click

Almost every one of our clients runs a pay per click (PPC) program on Google Adwords. A few add Bing/Yahoo but Google is dominant in every way.

There are lots of reasons not to focus your communications on PPC programs. But it’s very important in nearly every case to be sure you include it. Simply put, PPC programs nearly always deliver the lowest COST per click of any of the many variations of on-line advertising opportunities available.

People are using Google right now to search for what you have to offer. A strong search engine optimization program AND a low-cost pay per click program gets those prospects to your site – and away from your competitors’.

Clay Kreicker, President

clay@tsacommunications.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: