Pay Per Click Versus Cost Per Click

Almost every one of our clients runs a pay per click (PPC) program on Google Adwords. A few add Bing/Yahoo but Google is dominant in every way.

There are lots of reasons not to focus your communications on PPC programs. But it’s very important in nearly every case to be sure you include it. Simply put, PPC programs nearly always deliver the lowest COST per click of any of the many variations of on-line advertising opportunities available.

People are using Google right now to search for what you have to offer. A strong search engine optimization program AND a low-cost pay per click program gets those prospects to your site – and away from your competitors’.

Clay Kreicker, President

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