Professional marketers speak up
Recent poll of marketing professionals asked a simple question –
“What do you think is the most important criteria when selecting a Marketing Communications Agency?”
The response –
“Its understanding of your market.” – 70%
“The people assigned to your account.” – 20%
“Its creative product.” – 10%
“The number of awards it has won.” – 0%
“Its location.” – 0%
“It has competitive fees.” – 0%
That reminds us of our slogan – Ideas Plus Understanding™. Not only the know-how, but the know why.
We have some nice people here, we’re fairly creative and those things matter. We quit chasing awards decades ago. And we have a great location and very competitive rates. But if you are getting this it’s very likely we have a very good understanding of your market. That really matters.
Visit our website or drop us an e-mail today.
Leave a Reply