Google dropped right-hand pay-per-click ads!

April 13, 2016
Just like that. They’re gone. And they’ve expanded the top pay-per-click ads to four from three, which puts some pressure on SEO.

SEO and PPC programs remain as important as ever, though the metrics are bound to change a little. But consider the words of search marketing expert Keven Gibbons –

“(You need to) become the brand that people think of before they even get to typing a query into Google.”

That reminded us of a couple of earlier TSA e-mails on search marketing and marketing communications in general. And all that’s old is new again. Check them out at Win the Search, and more importantly Beat the Search!

Search marketing remains critical. But getting customers and prospects to your site before they start a Google search is now more important than ever. Want to learn more? Give us a call or shoot us an e-mail. Time for you to Beat the Search!

Clay Kreicker, President

clay@tsacommunications.com

Print is dead.

February 2, 2016
(Don’t tell that to WeatherTech…)
The fact that ROAD AND TRACK combines their December and January issues tells you something about the print advertising market. More than a few publications have gone out of business, reduced issues, gone digital. Times have changed.
Bolingbrook, Illinois’-own WeatherTech is one of America’s fastest-growing companies. They engineer, manufacture and sell their products right here in the USA. Their growth has been fantastic. A true American success story.
And in this combined issue of ROAD AND TRACK WeatherTech had SEVEN PAGES of advertising. A six-page spread up front and another full page in the back. And that’s not their only print advertising by any means (at the same time spotted in the WALL ST. JOURNAL, CAR AND DRIVER, AUTOWEEK and others).
Dedicated to Made-in-the-USA. Aggressive print advertiser. Amazing growth story.
Print isn’t what it used to be. But don’t tell WeatherTech it’s dead. They know better…
Clay Kreicker, President

It’s getting to be that time of year.

October 20, 2015
Fall already!? Where did the time go?
For our calendar-year-marketer clients (a majority), it’s getting time to start planning 2016 media advertising programs. In-print and on-line. For most clients there are almost too many options. Navigating the path to the right plan can be tricky.
Our seriously-experienced media team does a great job analyzing the options, slicing through the hype and delivering winning programs to our clients. As you might imagine, we’d be delighted to take a look at your program with no obligation on your part. Just drop us a line. Perhaps we can help you navigate an improved path.
Clay Kreicker, President

Your audience is everywhere. Are you?

October 20, 2015
That arresting headline was the cover of a recent ADWEEK magazine. And it’s true.
The people you want to talk to are everywhere. Industry websites and publications. Non-industry websites (CNN, MSN, etc.). Competitors’ websites and your own. In-boxes and e-in-boxes. Shows, search and social. You name it.
More than a few marketers take a passive approach to communications. “Nobody reads anymore (or goes to shows or…).” They have their website, might support it a little and they let it go at that.
The active marketers go where their audience is and deliver their brand message. They seek to influence their audience. They drive their audience to them and away from their competitors. They are creating the conversation – not reacting to it (or missing it altogether).
Even if you are an “everything is on line now” sort of marketer, there are many ways to be where your audience is. You want to dominate the space where your audience is. Don’t leave that opportunity to your competitors!
Need help navigating these waters? Drop us an e-mail, visit our website or give us a call today. 574-267-5178.
Clay Kreicker, President

Welcome home Lincoln Logs!

March 6, 2015

USA Re-shoring Continues.

Manufacturing is returning to the United States. More and more companies are bringing production back, for any number of reasons. In 2015 we’ll see the return of Lincoln Logs to Made in the USA status (welcome home!). That’s great.

Be sure you are positioned in the markets you serve to take advantage of rejuvenated American Manufacturing. You’ll want to take full advantage.

Need help with that? Visit our website or drop us an e-mail today.

Clay Kreicker, President

Digital media spend continues growth

November 13, 2014

Are you in?

No surprise that total digital marketing dollars will rise 60.6% from 2013 to 2016. And while paid search or pay-per-click programs are and will be dominant in terms of dollars spent over that time period, social media is forecast to grow the most, by far. Here then is a look at the rate of expected growth in the seven digital marketing categories –

1. Social Media – 116.4%
2. Internet Video – 91.3%
3. Internet Display – 72.1%
4. Paid Search/PPC – 39.2%
5. Internet Radio – 33.2%
6. Internet Classified – 10.8%
7. Podcast – Flat

So while digital media has been growing, it will be strong in the years to come. Leading the way in terms of growth- social media and internet video. And pay-per-click will continue to attract the most dollars.

Ready for a digital media conversation? Just drop us an e-mail or visit our website today.

Clay Kreicker, President

Get ready for behavioral advertising/ relationship marketing

October 7, 2014

It’s new to the business-to-business/industrial marketplace. But it won’t be for long.

In essence, it targets branded internet banner advertising to two types of people. The first – the people that have found your website. The second – the group that searches major search engines for what you have to offer. Even if they go to a competitive site.

You want to talk to the people that are visiting your site and your competitors’ sites! Behavioral advertising gets that done. As the name implies, it monitors website behavior and targets your banner advertising to those people. With the firm we use for this service you also get an Inbound Lead Summary. This is a very sophisticated tracker that you can use to see the actual companies that are visiting your site. And in most cases their phone numbers (not individual’s names). And not just behavioral advertising visitors but all of your site’s visitors.

This is going to be a fast-growing approach in our world. Let us know if you want in on it, or want to learn more.

Or check us out on-line today.

Clay Kreicker, President

Behavioral Advertising

September 16, 2014

Ready for Relationship Marketing/Behavioral Advertising?  

While not brand new, it’s new to the industrial/business-to-business marketer. And it’s worthy of your consideration.

This service places your ad/banner in front of people that have visited your site OR were searching for your products on search engines, and then visited other sites. Have you ever been on a site then afterwards been presented with an ad on another site for what you’d been looking or searching for earlier? This is that.

This is hyper-targeted and hyper-reported. This is next-level search marketing. We see it as going hand in hand with Search Engine Optimization and Pay Per Click programs.

The next rail.

Want to learn more? Drop us an email.

Many thanks.
Clay Kreicker, President

Good News

June 11, 2014

“Recovering global economic conditions will spur ‘quite impressive’ growth in the worldwide industrial machinery market for the next four years”- IHS Technology.

IHS continues – “High demand for machines in manufacturing sectors ranging from auto making to packaging will push the industrial machinery market to new heights.”

They forecast a doubling of the growth of the industrial marketplace in 2014 alone, with steady demand increases in the several years to come. That sounds good to us.

While the US economy has seen expansion since the depths of the Great Recession, many areas are having trouble getting out of neutral. If IHS is right, we should be seeing more solid expansion and growth in the areas where we do business.

Is your marketing campaign positioned to take advantage of this? We’d be glad to talk any time. Drop us an email today.

Win the search.

June 11, 2014

More marketers cut conventional spending and increase search marketing. With the death of reader service inquiries, more and more marketers are having trouble seeing any effect from their conventional advertising efforts. This is leading to reduced budgets for those good-old-fashioned tactics and increased budgets for digital advertising.

The old pre-internet studies said print advertising drove awareness which in turn drove market share and profitability. Today’s marketing managers increasingly want “something they can get their hands on.” Like more clicks.

Marketers increasingly rely on search engine optimization and pay-per-click programs to finish higher than the competition in the battle for those clicks.

Win the Search. The best way to win the search is TO GET PEOPLE SEARCHING FOR YOU OR YOUR BRAND. Of course you want to finish high up when search engine users are looking for your kind of mousetrap. Your competitors want the same. The best way to beat your competition is to have your prospect search for you by name.

It’s simple: Strong brands win more searches. And it’s still true: Conventional advertising and PR help build strong brands and WIN SEARCHES.

Click here to find out more about our conventional and/or search marketing services.